-Ammonia-Free Formula: Contains No Ammonia and requires no hydrogen peroxide, resulting in a gentler coloring process with no harsh odors.
-Water-Activated: The unique powder formula is simple to use, requiring only mixing with plain water.
-Superior Gray Coverage: Delivers long-lasting, rich color that provides excellent coverage for even the most stubborn gray hair.
-Reduced Damage: Uses a deposit-only system, meaning it does not require lifting (lightening) action, which results in less damage to the hair structure.
