Argan Oil & Wheat Protein hair Shampoo

-Gentle & Nourishing Cleanse: Effectively and gently removes impurities, excess oil, and product build-up from the scalp and hair without stripping the hair's natural moisture barrier.

-Targeted Damage Repair: Formulated with Hydrolyzed Wheat Protein to penetrate the hair shaft, helping to repair internal damage and strengthen strands against future breakage.

-Frizz and Split End Management: The rich Argan Oil content actively moisturizes dry and damaged areas, which in turn helps to tame frizz and prevent the formation of new split ends.

-Restores Softness and Volume: Cleanses and nourishes the hair from the root, providing essential nutrients that leave hair feeling significantly softer while also adding a healthy, fuller look to thinning hair.

-Supports Hair Health: Creates an optimal, clean environment on the scalp for healthy hair growth, making it an ideal first step in a complete nourishing routine.

-Paraben Free Formula: Appeals to consumers seeking a hair care product free from certain chemical preservatives.

-Prepares Hair for Conditioning: Lays the foundation for the subsequent use of the NATIVE'S CHOICE Conditioner and Serum by opening the hair cuticle to receive deep nourishment.